This morning a friend sent me an article about IBM's use of social media. I was surprised to discover how closely our learning experience in this community parallels working in one of the world's most successful organizations.
As of publication IBM was #2 on Business Week‘s best global brands list, with nearly 400,000 employees across 170 countries
"At 114 years old, IBM seems to be the Madonna of the corporate world,
staying relevant from decade to decade. The first company to build a
mainframe computer and help NASA land a man on the moon still holds more
patents than any other U.S.-based technology company.
As it turns out, its decentralized social media approach is another milestone in the company’s history—driving unprecedented collaboration and innovation.
lets employees talk—to each other and the public—without intervention.
With a culture as diverse and distributed as IBM’s, getting employees to
collaborate and share makes good business sense."
What can we learn from this? What can IBM learn from us?